Patricia White - Danvers MA Real Estate including Middleton,Topsfield,Beverly,Lynnfield, and Peadody


Sellers who are eager to attract serious buyers and maximize the value of their home often utilize home staging as a way to leave a good impression.

Homes that are skillfully staged look better in photos online, creating more leads, showings, and ultimately, offers. Furthermore, prospective buyers want to be able to envision themselves living in a home. Staging makes it easier for them to understand what it would look like and how spacious it will feel once it has been furnished.

Home staging by the numbers

You don’t, however, have to take my word for it. The National Association of Realtors (NAR) releases an annual report which collects and analyzes survey data from nearly 2,000 agents regarding their experience with home staging.

In their findings, they note that 62 percent of agents agree that staging a home lessens the time the property is for sale. Furthermore, 77 percent of agents said home staging makes it easier to visualize living in a home that would otherwise be empty.

Which rooms should be staged?

Staging an entire home takes an enormous amount of time and money. One way to simplify the process is to stage a select few rooms. In the NAR’s study, they asked agents which rooms they typically staged when selling a home. The results:

  • 83% Living Room

  • 76% Kitchen

  • 69% Master Bedroom

  • 66% Dining Room

  • 53% Bathroom

  • 31% Yard Space

  • 25% Children’s Bedroom

  • 21% Guest Bedroom

From these results, we can ascertain that it’s important to stage the main rooms of your home. Lesser used a multi-purpose rooms (like offices and guest rooms) aren’t as important to stage.

Can staging your home increase the sale price?

It’s difficult to say with certainty if, and by how much, home staging affects the sale price of a home. However, if staging your home is successful at getting the attention at a greater number of prospective buyers, there’s a good chance you’ll be able to go with the highest bidder.

When the NAR asked agents if staging increases the amount buyer’s offer on a home, their responses were somewhat mixed.

  • 29% of respondents thought it increases the offer by one to five percent

  • 21% of respondents say it increases the offer by six to ten percent

  • 8% said it increases the offer from between eleven to twenty percent

  • 14% said it had no impact on the dollar value of the home

  • 27% were unsure if it had an impact on the dollar value

In general, it would seem that most agents feel that staging a home not only improves a buyer’s opinion of a home, but also increases its sale value. If you’re planning on selling in the near future, staging at least part of your home could be something to consider to give your property a competitive edge.


Ready to embark on a new adventure? List your house, and you may reap the benefits of your decision for years to come.

Ultimately, there are many reasons why you should consider kicking off the home selling journey today, and these include:

1. You could profit from a home sale.

Diligent home sellers generally have no problem showcasing their properties to dozens of prospective buyers and generating significant profits. If you know how to effectively promote your residence to property buyers, you could enjoy substantial profits from your home sale.

Oftentimes, it helps to bolster a house's curb appeal prior to adding a residence to the real estate market. A home only gets one chance to make a positive first impression on buyers. And if your residence boasts a dazzling front lawn, pristine siding and other stunning exterior features, it may be better equipped than other properties to stir up interest from buyers.

You may want to get your house appraised too. This ensures you can get a property valuation from a home appraiser and establish a competitive initial asking price for your residence.

2. You can upgrade or downsize.

Although your present home may have suited you perfectly when you initially bought it, now may be a good time for a change. Fortunately, you can upgrade or downsize as needed if you sell your home.

Think about your current living situation and future plans. Then, you can simultaneously list your residence and search for a new house that matches your criteria. And once you finalize your home sale, you can seamlessly relocate to a new address.

3. You can live closer to family members and friends.

If you enjoy spending time with family members and friends, you may want to find a house that is close to these loved ones. Meanwhile, if you currently are forced to deal with a long commute to visit loved ones, listing your house may help you take the first step to live near family members and friends.

When it comes to finding a house near loved ones, it may be beneficial to hire a real estate agent as well. A real estate agent can help you list your current residence and search for a new home close to family members and friends. That way, you can get the support you need to accomplish your desired goals.

During the home selling process, a real estate agent will showcase your residence to potential buyers and negotiate with a buyer's agent on your behalf. He or she also will respond to any concerns or questions that you may have throughout the house selling journey.

Furthermore, if you need to find a new home once you sell your current residence, a real estate agent is happy to assist you. This housing market professional can keep you up to date about available properties in your preferred cities and towns and help you find your dream residence.

Hire a real estate agent today, and you can receive expert guidance any time you want to sell or buy a house.


Photo by fran hogan on Unsplash

If you’re a homeowner considering selling your home as an investment property, timing is important. From a financial perspective, just as you probably bought strategically, you want to sell strategically too. The trick is knowing when the right time arrives. Here are four common metrics people use to determine when it's time to sell their property.

Amount of Equity in the House

A primary factor to look at is how much equity is in the home. Ideally, to sell a home as an investment, the seller can make a tidy sum. If mortgage payments are still owed, this may negate any potential profit made, but not necessarily. If you're looking to broaden your investment portfolio, be certain you can sell your house for enough money to pay off your debt with a sufficient amount left over to re-invest. If you don’t have enough equity to do this, you’re better holding off.

Market Conditions Are Good

Many owners who bought low and can sell high find this to be a strong motivator to put their property on the market. Since market conditions eventually shift to a buyer’s market, it’s a smart strategy to sell when the housing market favors the seller. Owners who have held their property for a long time or purchased as the housing bubble burst between 2007-2012, are likely going to make a better profit than investors who purchased when prices were at their peak.

Tax Code Advantages

Buyers are often motivated to sell if there are tax code advantages. For instance, the IRS currently offers a tax-deferred advantage to investors looking to sell one property to buy another. Under tax IRC Section 1031, sellers are required to find another property to purchase within 45 days and then buy it within 135 (180 days total).

By selling and making a similar real estate investment, investors can defer paying their federal and state capital gain taxes. It’s a good strategy to use if you want to leverage real estate and broaden your portfolio.

Taxes Are Going Up

If local taxes are going up, often buyers find this to be an incentive to sell. For instance, if a town severely limits commercial activity, the tax burden falls to homeowners. Over time, the tax bill may become too exorbitant. If you own enough equity in your property and the housing market is in your favor, high taxes might be your tipping point.


Selling a home in a buyer's market may seem like a major struggle, particularly for those who are listing a residence for the first time.

Fortunately, we're here to help you streamline the process of selling your house so you can get the best price for your residence, even in a buyer's market.

To better understand how to succeed in a buyer's market, let's take a look at three factors that every home seller should consider before they list a residence.

1. Your Home's Condition

What is the current state of your home? Ultimately, your home's condition will play a key role in how quickly you can sell your house, regardless of whether you're operating in a buyer's or seller's market.

Before you add your residence to the real estate market, it often is a great idea to complete a property appraisal. This evaluation will allow you to learn about your house's strengths and weaknesses and prioritize home improvement projects.

Furthermore, there are many quick, easy ways to enhance your home's interior and exterior.

Removing clutter from your home offers an excellent option for those who want to free up space inside a residence. Or, you can always trim the hedges, remove dirt and debris from walkways and perform other home exterior tasks to bolster your house's visual appeal.

2. Your Timeline

When do you need to sell your home? If you're in a hurry to sell your home, you'll need to proceed cautiously, especially if you're operating in a buyer's market.

In this scenario, you'll want to establish a competitive price for your home from the get-go. This will require you to analyze the prices of similar homes in your area so you can better understand how your house stacks up against the competition.

If you have several months to sell your home, you may be able to wait out a buyer's market. In the meantime, you can always complete assorted home improvements to upgrade your house both inside and out.

3. Your Housing Market Expertise

How do you intend to get the best price for your home in a buyer's market? You may need extra help along the way. Lucky for you, a real estate agent is happy to provide you with the assistance you need to succeed.

A real estate agent is a housing market expert who understands what it takes to sell a home in a buyer's market. He or she will be able to help you prep your home for the real estate market so you can speed up the home selling journey.

Usually, a real estate agent will promote your house to potential homebuyers, keep you up to date about offers on your house and negotiate with property buyers on your behalf. This housing market professional also can provide honest, unbiased home selling recommendations at each stage of the home selling cycle.

Remove the guesswork that is commonly associated with selling a home in a buyer's market – use these tips, and you should have no trouble generating plenty of interest in your residence as soon as it becomes available.


If you intend to sell a home, it helps to allocate time and resources to produce an effective property listing. Ultimately, a house listing can help a property seller make a positive first impression on potential buyers. And if a listing is informative and engaging, it may lead a buyer to set up a house showing.

Now, let's take a look at three tips to help you craft a house listing that hits the mark with prospective buyers.

1. Analyze the Buyer's Perspective

Think about why a buyer may pursue your house over all other available properties. Then, you can put together a home listing that accounts for the buyer's perspective.

As a home seller, your goal is to stir up interest from as many potential buyers as you can. If you assess the buyer's perspective closely, you can craft a home listing that accounts for key factors that distinguish your residence from other properties. And as a result, your home listing may help you make your house an attractive choice to dozens of prospective buyers.

2. Provide Accurate Home Information

Although you may be tempted to stretch the truth when you craft your home listing, there is no reason to do so. Because if you try to hide home problems from buyers, you may put a property sale in jeopardy down the line.

On the other hand, if you include accurate home information in your listing, you can help a buyer make an informed decision about your house. And if a buyer finds your home may match his or her expectations, this individual could set up a showing to take an in-depth look at your residence.

3. Include High-Resolution Photos of Your Home

High-resolution photos that show off the beauty of your kitchen, bedrooms and other areas of your house are must-haves in your property listing. In some instances, you may be able to capture spectacular images of your home with your camera or smartphone. Or, you can hire a professional real estate photographer to take pictures of your home for a property listing.

Clearly, there are many things you can do to transform an ordinary house listing into an exceptional one. And if you work with a real estate agent, you can get expert help as you prepare a home listing and perform other house selling tasks.

A real estate agent understands how to sell a residence and is happy to share his or her housing market insights with you. This housing market professional can help you promote your home to prospective buyers, review any offers to purchase your residence and much more. Perhaps best of all, a real estate agent will provide honest, unbiased home selling recommendations to ensure you can maximize your house sale earnings.

Prioritize your home listing – you'll be glad you did. If you devote the necessary time and resources to craft a listing that highlights your home's features, you may be better equipped than ever before to enjoy a successful property selling experience.




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